Brands, just like humans, have their own identities that differentiate one from the other – a corporate identity expresses the brand’s business personality. The corporate identity is not just a name, logo, symbol or colors; it is much more than that.
who we are
It`s all about what we do and how we do it!
Zero Pozitive Publicis is a full-service, advertising and marketing firm. Our purpose is to be the first choice marketing firm in Kosovo for brands with passion, true sense and heart. Zero Pozitive Publicis has derived from the first advertising agency in Kosovo established in 1999.
Six years later, in 2005 Zero Pozitive LLC was established to deliver comprehensive marketing communication services in Kosovo and Albania. In 2006 Zero Pozitive was accredited as The Associate Agency of the Publicis Worldwide Network. Today, Zero Pozitive Publicis is the fastest growing marketing communications firm in Kosovo.
What we do
At Zero Pozitive we believe that unbelievable can be reached. We thrive to do it again and again. We were established to create strong brands and to serve brands with character. Our aim is to deliver functionality. We do this successfully because we listen. Our creative logic lies upon realism, allowing us to deliver long standing contagious actions. We pay thorough attention to what public is saying. Our creations’ have peoples signature!
Zero Pozitive Publicis have brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in disciplines as diverse as communication strategy, integrated marketing campaigns, brand building, systems integration, B2B, CRM, advertising, media, public relations and direct marketing, we provide the combined services to ensure client’s communications are effective in all media and across all markets.
Lead the Change
Lead the Change is our mantra and is at the heart of our purpose. We all live in a world of accelerated change. You can either adapt to change, ignore it or lead it. If we want to be effective in building brands we can’t just think different, we have to think ahead. The brands and companies that succeed are those that manage, capture and create change in the world around them. At Publicis, the “Lead the Change” approach is our tool to help brands do this.
Genc Meraku, one of the leading authorities on marketing communications in Kosova, is the Founder of the Communications Company - Zero Pozitive Publicis.
Genc is the author of the Creative Paper, as the contributor from Kosova, at the World Creative Forum in London (2004).He devised and presented the project in Washington D.C. and New York (2006) “Kosova Open for Business”- an economic development plan for Kosova.
He was the account executive of communication activities for the first bank in Kosovo - American Bank in Kosovo. As the senior marketing executive, stands behind creations of the initial integrated marketing activities in Kosovo for American Bank in Kosovo, Dukagjini Group, Raiffeisen Bank, Devolli Company (Vita, Princ Caffe, Tango), Kosovo Chamber of Commerce, American Chamber of Commerce, Kosovan - Turkish Chamber of Commerce, and currently TEB Bank.
He initially created the national media communication structures for: IPKO, Loreal, Nestle and Toyota.Stands behind the promotional activities for James Blunt performance in Prishtina, with British Forces Foundation and was the executor of the campaign UK Open – UK’s a national day in Kosovo.
The recipient of the decoration from Multinational Brigade East US KFOR 7, presented for outstanding performance (2006).He is the author of the book “Kosova the Potential” (2008) and was the initial steering committee member of the American Chamber of Commerce in Kosova. Genc is 40 years old, lives in Prishtina - Republic of Kosovo.
BioArdian has been a Marketing and Communications expert since 2000 and is currently the CEO of Zero Pozitive Publicis. Previously, Ardian was the Marketing and Communications Manager at IPKO Telecommunications; PR and Communications Manager at USAID funded Program, and the Managing Director at OGILVY Kosova.
He holds a Bachelor in Business Administration / Marketing and a Masters Degree in Management / Marketing. Ardian has been actively involved in developing campaigns of national and international brands thus, providing long-term solutions for businesses and organizations. He has experience in teaching and training in the field of Marketing Communications. Ardian has also worked for several International Organizations and participated in trainings by internationally renowned speakers in the field of Marketing and Communication
Chief Finance Officer
Genc DautiChief Finance Officer
BioGenc has joined Zero Pozitive Publicis as a Chief Financial Officer in February 2015 where he is responsible for the Financial Management of the Agency. Prior to working at Zero Pozitive Publicis he was part of Economic Bank in Kosovo in the Marketing Department. His financial expertise was also developed through his work in "Friends Medical" in Prishtina where he was engaged in bookkeeping, and in "Mini Company Project" where he acted as a Finance Manager. Genc earned his degree in Business Administration at the HAMK University of Applied Sciences in Finland.
Driton AvdyliCreative Director
BioDriton is part of Zero Pozitive Publicis since 2006. He runs the creative department at our agency where he is constantly engaged in marketing planning and in providing integrated creative solutions for our clients. Driton is a conceptual thinker and focused designer with outstanding visual skills. Through our agency, he has lead the development of some of the biggest brands in Kosovo. He earned his degree in Graphic Design at the Faculty of Arts in Prishtina.
Ben DobroshiAccount Director
BioBen is the account director at Zero Pozitive Publicis. He holds a Bachelor’s Degree in Management and Media & Graphic Communications from the American University in Kosovo. Ben manages projects and campaigns from brief through implementation and maintains strategic overview of account while proactively advising clients. He has launched and managed some of the biggest campaigns at Zero Pozitive Publicis. He is also the CEO and Co-founder at Euro Tick Travel and prior to working at Zero Pozitive Publicis, he worked in KTV (national TV station) in the marketing department
Adhurim KidaProduction Manager
BioAdhurim received a Bachelor’s degree in Film Directing from the University of Prishtina, Faculty of Arts. He has worked in various capacities with several institutions such as: OSCE, UNDP, Central Election Commission of Kosovo, IOM, MDA and other Governmental Offices in Kosovo. He has substantial experience and expertise in TV and Film as he has worked in the production of many campaigns and film festivals . He is also one of the organizers of 9/11 Film Festival in Prishtina.
Zenith Optimedia Director
Dafina IbishajZenith Optimedia Director
BioDafina joined Zero Pozitive Publicis in 2007 as a Media Director. Currently Dafina is the Media Director at Zenith Optimedia Office in Kosovo which runs under Zero Pozitive Publicis and offers full media services under the Zenith Optimedia name. Dafina's experience within Zero Pozitive Publicis has strongly developed over the years and has shown excellent success in the Media Department. Dafina holds a master’s degree in Documentary by Practice, a BA Hons degree in Contemporary Media Practice as well as all her of her education has been completed in London, United Kingdom. Previously to joining our team Dafina has worked at KTV (national TV station) and lectured at American University in Kosovo.
Gazmend DevaMedia Director
Opening Event: IMK Steel Construction departmentEvents
Nike – Grand OpeningEvents
Nissan, Innovation that excitesEvents
PRIZE GAME – DEVOLLI PRINC CAFFECampaign, Video
Dum Dum Fitness WaterVideo
Ipko 4G 4FreeVideo
Teb Bank – Hap pas hapiCampaign, Video
Devolli Princ Kafe Turke – Prize GameCampaign, Video
Prince Coffee Shop #shihemiteveniCampaign, Video
HEJ! Thirri shoket!Campaign, Video
Ipko – Make a wishCampaign, Video
Prince InstantBranding, Video
Mia VitaCampaign, Print, Video
Vita JogurtBranding, Print
Z Mobile – 100 VjetoriEvents
Turkish Airlines 10th AnniversaryEvents
BE A STAREvents
Chevening Regional ConferenceEvents
Vita 10 VjetCampaign
Vet i 10-ti #kahpodilniCampaign, Print
TJW 3Campaign, Events
EU WEEKBranding, Print, Video
Driving ideas into amazing products!
Specialised Communication Services; Creative solutions, Media Services, Direct Marketing, Digital Print & Promotional Supply; allows us to devise the professional, innovative and compelling solutions that most of the communication companies are simply unable to match.
Integrated Marketing Campaign
In all of the contemporary business ontexts, integrated marketing communications are repeatedly used. The sheer complexity of brand-building across different media, and of communicating marketing messages effectively, requires skills, methods and approaches that simply can not be achieved without the integrated methods of communications.
Zero Pozitive Publicis has created the first ever direct marketing services in Kosova and Albania, which together with international partners, provides solutions tailored to individual brands.
Zero Pozitive Publicis includes an operating team connected to the worldwide creative networks, and several regional agencies with special creative flair. The advertising team is positioned in its own way and has its own culture. The service offerings are also distinctive, meeting different client expectations to the final advertising production (TV, Print, and Interactive).
We have particular experience in the FMCG market, based on our inside understanding of brands and retailers. Our experienced creative department comes up with conceptual product design and development that include naming, branding, packaging and marketing ideas that deliver maximum appeal to the target audience.
Events / Sponsorship
In this area, Publicis Events Worldwide is a leader for international and corporate conferences, and an expert in large-scale and top-level events. Our Zero Pozitive Publicis event-management team is another of the many Groupe entities organizing targeted, high-quality events.
Zero Pozitive Publicis is the key national player in Media Buying and Consultancy which is linked to the media services giant ZenithOptimedia. It offers a full range of media buying and consultancy services to provide clients with solutions tailored to their specific needs.
Our company’s creative business is conducted by the highprofile creative team. Services span all aspects of design from initial planning of visual identity to multi layered creative architecture.
Corporate Communications / Pr
Getting the message across the narrowly targeted, diverse groups in key positions calls for specialized know-how, available from our companies. Our companies’ service offerings range from product and brand promotion to institutional and corporate communication, plus crisis communication and issues management.
Branding / Consulting
Zero Pozitive Publicis provides specialized consultancy services in brand and business strategy, well ahead of any operational decision concerning communications tools.
Digital / New Media
Creative teams within our multi door operations have the talent and experience with Interactive technology to anticipate new developments, and regularly enhance the effectives of new media communications.
Shopper Marketing / Incentives
Building Business requires a sales force motivated for effective action as well as a comprehensive approach to the retail environment, often in less conventional distribution channels. Zero Pozitive Publicis has thus developed specialized expertise to raise product and brand profiles and reinforcing the needed sense of direction. Production / Publishing Whatever the media, creativity needs to be backed by production expertise.
from the blog
Emerging Nations World Championship was organized in Kosovo for the first time. The marketing agency Zero Pozitive Publicis, in cooperation with Kosovo Handball Federation…