Nike – Grand Opening

  • Challenge

Nike requested to organize the opening ceremony for its first official NIKE store in Kosovo. 

The event organized had a lot of different elements that had to come together in order for the opening to be successful. People of all walks of life who live a healthy and sporty lifestyle were invited to the grand opening.

 

  • Idea

 The Idea for the event was based on key Nike elements, starting with the slogan “Just do it” being transformed into “Just be there” for the hand designed invitations, the special performance by Agim Agushi, who is also the Guinness World Record Holder for keep-up’s with a ball. The drinks served at the event were also focused on healthy living, with fresh juices being served during the whole ceremony.  

The event was graced by the presence of some of the most influencial people in different walks of life like sports, fitness, media, art, politics etc. 

 

  • Result

 Although on this day a large number of new stores opened at Albi Mall, Nike’s event got the most attention throughout the day. During the event, the store was constantly packed and people shared their love and positive experiences for the brand. During the event a few new products were introduced, that previously were not available in our market which was positively received by the consumers.

  • Client: Nike

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