Zero Pozitive Publicis is a full-service, advertising and marketing firm. Our purpose is to be the first choice marketing firm in Kosovo for brands with passion, true sense and heart. Zero Pozitive Publicis has derived from the first advertising agency in Kosovo established in 1999.
Six years later, in 2005 Zero Pozitive LLC was established to deliver comprehensive marketing communication services in Kosovo and Albania. In 2006 Zero Pozitive was accredited as The Associate Agency of the Publicis Worldwide Network. Today, Zero Pozitive Publicis is the fastest growing marketing communications firm in Kosovo.
What we do
At Zero Pozitive we believe that unbelievable can be reached. We thrive to do it again and again. We were established to create strong brands and to serve brands with character. Our aim is to deliver functionality. We do this successfully because we listen. Our creative logic lies upon realism, allowing us to deliver long standing contagious actions. We pay thorough attention to what public is saying. Our creations’ have peoples signature!
Services
Zero Pozitive Publicis have brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in disciplines as diverse as communication strategy, integrated marketing campaigns, brand building, systems integration, B2B, CRM, advertising, media, public relations and direct marketing, we provide the combined services to ensure client’s communications are effective in all media and across all markets.
Lead the Change
Lead the Change is our mantra and is at the heart of our purpose. We all live in a world of accelerated change. You can either adapt to change, ignore it or lead it. If we want to be effective in building brands we can’t just think different, we have to think ahead. The brands and companies that succeed are those that manage, capture and create change in the world around them. At Publicis, the “Lead the Change” approach is our tool to help brands do this.
the team
Genc Meraku
Chairman
Genc Meraku
Chairman
Genc Meraku
Genc Meraku (born 7th of August 1974) is one of the leading authorities within the field of Marketing and Communication in Kosovo. He is a successful businessman, investor and business advisor, proud father and a philanthropist. Genc established the biggest Marketing communication agency, Zero Pozitive Publicis, which currently employs 51 professionals and has created the biggest ad campaigns in the history of post-war Kosovo. He is also the establisher of the management group “TOK Holding“ that provides management services for various corporations in country and internationally. He was the youngest candidate in country’s recent history to run for the Mayor of Capitol, Prishtina. Genc was a Professor and Lecturer in the field of Marketing Communication and Business Development at the American University of Kosovo.
Early Life and Career
Genc was born in Peja, Kosovo. He is youngest of two children of Seniha Zeka, a former Court Administrator, and Sehit Meraku a reputable Mayor of City of Peja. Due to his parents career he moved to Pristina in 1974, where he completed his primary school. As a child, he showed abundant creativity throughout his primary and secondary education. In addition to regular schooling, he finished the Music School (piano) and English Language School. During the 90’s, as a result of the political uncertainties in Kosovo, he had to continue his education by moving from “Xhevdet Doda” college in Pristina to “II Gimazija” in Zagreb, Croatia, where he graduated. After the high school, Genc returned to Pristina and enrolled at the Faculty of Law, University of Pristina. During this period, Genc participated in the Student Protests in Pristina, on 01.10.1997, where he was injured as a result of a brutal intervention. Considering a harsh political reality in Kosovo at a time, he decided to move to United Kingdom and continue his studies at the University of Westminister, in the field of Business Studies and Services. During his studies, Genc managed to get involved with different companies in the field of Marketing and Public relations. After finishing his studies, and gaining a vast professional and personal experience in UK, he returned to Kosovo in 2000 and opened the first Marketing Communication Agency. In 2002, with the support of British Council in Prishtina, he became the Chevening Scholar and received a full scholarship for postgraduate studies at the “Hunddersfield Business University” in UK, where he graduated in 2003. In 2004 he opened the first International Marketing Communication Franchise in Kosovo, by contracting with Publicis Worldwide, thus creating the Zero Pozitive Publicis - Company which is now successfully operating for over 14 years. In 2004 Genc was also engaged as a Professor at the American University in Kosova where he lectured the course “New Venture Development” until 2005. Genc is the co-founder of the American Chamber of Commerce, where he was actively engaged in presenting Kosovo’s development capacities and investment opportunities during many conferences in New York and Washington. He was the youngest candidate in the history of post-war Kosovo to run for the Mayor of Prishtina in 2007. His campaign activities brought an innovative perspective on the clogged cities spatial planning and made a great emphasis on youth participation in politics, which in this case was purely voluntary. Currently Genc Meraku is running his successful companies in Marketing Communication and Management, actively engaged in supporting the community with various projects. Through his individual efforts as well as company’s engagement, he has organized numerous charitable events and fund raisers. It’s worth mentioning that he partakes personally in most of these events, like the one in the village of Lluka (Deçan Municipality), where he joined the initiative of family Gecaj in distributing aid to needy local population on annual basis. Genc led the project “Football for Friendship” where the Kosovo’s team participated for the first time together with 210 countries within the 5th season taking place in 2018. The Kosovo’s team participated in various activities organized by FIFA and was present at the opening of the World Football Championship in "Russia 2018". Genc is passionate about health and fitness and enjoys hiking. He has been an encouragement to his family and his colleagues in pursuing a healthier life.
Business ventures
As a Chairman and Owner of the Zero Pozitive Publicis, he brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in diverse disciplines such as communication strategy, integrated marketing campaigns, brand building, advertising, media, public relations and direct marketing, he developed Zero Pozitive Publicis into the biggest agency in the country that holds the only International Publicis Franchise in Kosovo. Zero Pozitive Publicis created the biggest ad campaigns in country with around 600 TV commercials, 8.000 promotional activities and 350 different events. In addition, Genc created the TOK Holding, functioning as a tailor-made Management Group, providing management services to direct investment groups in Kosovo and abroad. Its unique position in the market derives from the complete Corporate Governance structure, organized to deliver the highest international standard services and products. TOK’s business endeavors range from agriculture to renewable energy, including hospitality management and real estate.
Politics and public work
Together with Westminster Foundation for Democracy, for the National Elections 2001 in Kosovo, Genc was the coordinator of the electoral campaign for the Democratic Party of Kosovo (PDK). The campaign was acknowledged as very innovative and refreshing in its approach towards the electorate and for its demonstrated creativity vis-a-vis transitional post-war political and social environment. In 2003 he was appointed as the advisor to the Prime Minister of Kosovo, contributing to country’s development efforts in rebuilding its devastated economy. He also provided input and support in drafting the presentation of the Government of Kosova to the US Secretary of State Condoleezza Rice. He was the Alliance for the Future of Kosovo (AAK) Candidate for the elections of Mayor of Prishtina in 2007. Some of his ideas and perspectives are still being considered and implemented at present. His candidacy marked a new era in public policy approach and paved the way for many young and internationally educated candidates to pursue a career in politics. Genc was the creator and leader of the famous campaign “Me Ramushin” (eng: “With Ramush”) that brought together intellectuals, academics, celebrities and youth to support Ramush Haradinaj’s defense at the Hague Tribunal, resulting with Ramush Haradinaj being declared innocent. Meraku was the Vice President of the Board of Electronic Media in Kosovo. One of his many contributions in this role is the development and standardization of Media Buying landscape in Kosovo.
Publications and presentations
In 2008, Genc Meraku wrote a book titled “Kosova the potential”, an investigation into successful Strategic Planning context, utilizing ‘Country of Origin’ effect and ‘e-Government Strategies’, in order to enhance ‘National Advantages’ in international marketplace. He presented "Kosova Open for Business” in 2006 - project outlining economic development plans for Kosovo in Washington D.C. and New York, USA. As a part of “World Creative Forum 2004”, Genc presented the project proposal on strategic and tactical activities for creative industry development in UK and South East Europe.
Honors and Awards
In 2003, the Institute of Direct Marketing awarded Genc with the IDM Certificate (Distinction). Also, in 2003 he was awarded from the same institute with the IDM Postgraduate Award (First Prize).Genc Meraku is also a recipient of the decoration from the Multinational Brigade East US KFOR 7. Genc was acknowledged with the appreciation from the Head Office of David Blunt for organizing the “UK Open Day in Prishtina”, including the performance of James Blunt.
Ben Dobroshi
Chief Operating Officer
Ben Dobroshi
Chief Operating Officer
Bio
Ben is the Chief Operating Officer at Zero Pozitive Publicis. He holds a Bachelor’s Degree in Management and Media & Graphic Communications from the American University in Kosovo. Ben oversees all the departments and ensures the efficiency of the daily business operations, while also handling successfully multiple domestic and international accounts. He has launched and managed some of the biggest campaigns at Zero Pozitive Publicis. He is also the CEO and Co-founder at "Tourist" and prior to working at Zero Pozitive Publicis, he worked in KTV (national TV station) in the marketing department
Driton Avdyli
Creative Director
Driton Avdyli
Creative Director
Bio
Driton is part of Zero Pozitive Publicis since 2006. He runs the creative department at our agency where he is constantly engaged in marketing planning and in providing integrated creative solutions for our clients. Driton is a conceptual thinker and focused designer with outstanding visual skills. Through our agency, he has lead the development of some of the biggest brands in Kosovo. He earned his degree in Graphic Design at the Faculty of Arts in Prishtina.
Genc Dauti
Chief Finance Officer
Genc Dauti
Chief Finance Officer
Bio
Genc has joined Zero Pozitive Publicis as a Chief Financial Officer in February 2015 where he is responsible for the Financial Management of the Agency. Prior to working at Zero Pozitive Publicis he was part of Economic Bank in Kosovo in the Marketing Department. His financial expertise was also developed through his work in "Friends Medical" in Prishtina where he was engaged in bookkeeping, and in "Mini Company Project" where he acted as a Finance Manager. Genc earned his degree in Business Administration at the HAMK University of Applied Sciences in Finland.
Specialised Communication Services; Creative solutions, Media Services, Direct Marketing, Digital Print & Promotional Supply; allows us to devise the professional, innovative and compelling solutions that most of the communication companies are simply unable to match.
Integrated Marketing Campaign
In all of the contemporary business ontexts, integrated marketing communications are repeatedly used. The sheer complexity of brand-building across different media, and of communicating marketing messages effectively, requires skills, methods and approaches that simply can not be achieved without the integrated methods of communications.
Multicultural Communications
Communications to meet the challenges of cultural diversity are a particular strength and value considering the multicultural challenges in Kosova
Direct Marketing
Zero Pozitive Publicis has created the first ever direct marketing services in Kosova and Albania, which together with international partners, provides solutions tailored to individual brands.
Advertising
Zero Pozitive Publicis includes an operating team connected to the worldwide creative networks, and several regional agencies with special creative flair. The advertising team is positioned in its own way and has its own culture. The service offerings are also distinctive, meeting different client expectations to the final advertising production (TV, Print, and Interactive).
Product Development
We have particular experience in the FMCG market, based on our inside understanding of brands and retailers. Our experienced creative department comes up with conceptual product design and development that include naming, branding, packaging and marketing ideas that deliver maximum appeal to the target audience.
Events / Sponsorship
In this area, Publicis Events Worldwide is a leader for international and corporate conferences, and an expert in large-scale and top-level events. Our Zero Pozitive Publicis event-management team is another of the many Groupe entities organizing targeted, high-quality events.
Media
Zero Pozitive Publicis is the key national player in Media Buying and Consultancy which is linked to the media services giant ZenithOptimedia. It offers a full range of media buying and consultancy services to provide clients with solutions tailored to their specific needs.
Creative
Our company’s creative business is conducted by the highprofile creative team. Services span all aspects of design from initial planning of visual identity to multi layered creative architecture.
Corporate Communications / Pr
Getting the message across the narrowly targeted, diverse groups in key positions calls for specialized know-how, available from our companies. Our companies’ service offerings range from product and brand promotion to institutional and corporate communication, plus crisis communication and issues management.
Branding / Consulting
Zero Pozitive Publicis provides specialized consultancy services in brand and business strategy, well ahead of any operational decision concerning communications tools.
Digital / New Media
Creative teams within our multi door operations have the talent and experience with Interactive technology to anticipate new developments, and regularly enhance the effectives of new media communications.
Shopper Marketing / Incentives
Building Business requires a sales force motivated for effective action as well as a comprehensive approach to the retail environment, often in less conventional distribution channels. Zero Pozitive Publicis has thus developed specialized expertise to raise product and brand profiles and reinforcing the needed sense of direction. Production / Publishing Whatever the media, creativity needs to be backed by production expertise.
“Nje enderr e realizuar eshte ajo kur ke mundesi te besh ate qe do dhe di me se miri”
“I lumtur per edhe nje sukses tjeter te ekipit, familjes sime te madhe Zero Pozitive.Duke gjetuar format e duhura te promovimit te nje brendi ne bejme me shume se vetem promovimin e tij. Sikurse vitin e kaluar me Ledrin, pastaj me Kiden, tani me Taynen, Prishtines do t’i dhurojme plot ritem e muzike. Tayna edhe zyrtarisht do te jete imazhi kryesore i Prince Instant gjate kohes sa do te punojme bashke do te realizojme disa video duke e sjelle keshtu me afer fansave te saj kengetaren me te kerkuar te momentit ne boten e showbizit vendor. Super krenar me ju Zero.” – Genc Meraku
Stafi i Zero Pozitive Publicis i udhëhequr nga Genc Meraku, duke u bazuar në thënien “Jo të gjithë ne mund të bëjmë gjëra të mëdha. Por ne të gjithë mund të bëjmë gjëra të vogla me dashuri të madhe.” – Gonxhe Bojaxhiu, kanë ndërmarrur një numër të madh të inciativave në shërbim të qytetarëve si në vijim.
1.Zero Pozitive Publicis dergon Jonin dhe Denisin në njërin ndër programet më të mëdha internacionale të natyrës shoqërore për fëmijë me fokus në sport “Football for
Friendship” .
Zero Pozitive Publicis dergon Jonin dhe Denisin në njërin ndër programet…
2. Posteri me protagoniste Atifete Jahjagën i vendosur tek MIQT Pub është blerë nga Zero Pozitive Publicis ndërsa paratë nga shitja e tij do të dhurohen në fondin për shërimin e regjisorit Bekim Lumi. Regjisori kosovar, i cili vuan prej dy vitesh nga sëmundja e kancerit, ka nevojë për ndihmë financiare ndërsa ne ftojmë të gjithë dashamirësit e artit dhe jo vetëm t’i bashkohen nismave të tilla.
Posteri me protagoniste Atifete Jahjagën i vendosur tek MIQT Pub është…
3. Stafi i Zero Pozitive Publicis në Kosovë ka dhuruar mbi 200 dhurata për familjet në nevojë të fshatit Llukë të Deçanit, duke iu bashkuar nismës së familjes Gecaj, pronarë të verarisë më të madhe në Ballkan, StoneCastle.
Stafi i Zero Pozitive Publicis në Kosovë ka dhuruar mbi 200 dhurata…
4. Ishim pjese e kesaj kampanje qysh nga fillimi duke perkrahur stafin e BERZH me gjithcka qe kishim. Te gjithe dhame pak nga ajo qe dime e bejme me se miri, te gjithe bashke u munduam qe zeri i te gjithe njerezve qe perkrahen kete kampanje, te degjohet larg. Keshtu edhe u be …
Genc Meraku, përveq se është themelues i kompanisë më të madhe të Marketingut në Kosovë. – Zero Pozitive Publicis, është në të njejtën kohë edhe iniciues i shumë projekteve humanitare në vend…
On the 10th of December, Zero Pozitive and Stone jointly helped 100 families in need, in the Municipality of Obiliq. During this cold winter days, a lot of families unfortunately are not lucky enough to enjoy the holidays due to bad financial conditions.
The Mayor of Obiliq Xhafer Gashi expressed its gratitude and added that this activity was very much needed since the municipality has the largest number of families in need.
At this event, 50 food packages as well as 400 winter coats were given to the families, “this is just a small gesture that is continuing to become a tradition. Not every one of us can make big changes, but small changes made with a big heart are important” said Genc Meraku, Chairman, Zero Pozitive Publicis.
At the same time, Ismet Hulaj representative of Stone Castle talked about the importance of helping these families, he said that this activity has become a tradition and that they will continue in other cities as well.
The families were chosen from the Director of Health and Social Welfare, Ibush Mjekiqi who’s focus was more on the standalone mothers.
This action is an example for all of us, to see and spread happiness as much as we can even if it is for one person especially during this time of the year.
Zero Pozitive Publicis took part in the “John McCain” charity football tournament, honoring the friendship between the United States of America (USA) and Kosovo, whereas the aim of this fundraising event was to help SOS Children’s villages in Kosovo.
Në këtë konference fillimisht Organizatori z. Genc Meraku, sqaroi në pika të shkurta projektin, ku Kosova do të jetë pjesëmarrëse së bashku me 211 shtete të botes. Pas prezantimit të Ambasadoreve të rinj të Kosovës në këtë projekt , futbollerit Jon Latifaj dhe gazetarit të ri Denis Zaiti, z. Meraku i njoftoj mediat lidhur me projektin i cili është vazhdimësi e projekteve sportive në të cilat ka qene i angazhuar Genc Meraku dhe Zero Pozitive, sikurse organizimi i Kampionatit Botërorë në Hendboll të Vendeve në Zhvillim në vitin 2015, në bashkëpunim me Federatën e Hendbollit të Kosovës, ku kanë marrë pjesë mbi 370 sportista nga 19 shtete të ndryshme të botës, si dhe Organizimin e Finel Four, të Ligës ballkanike në basketboll në vitin 2014, si dhe shumë aktivitete të tjera sportive vendore dhe ndërkombëtare.
“Football for Friendship” eshte njëri ndër programet më të mëdha internacionale të natyrës shoqërore për fëmijë me fokus në sport, do të mirëpres ambasadorë të ri nga Kosova në fazën e fundit në Moskë! E planifikuar rreth hapjes së kampionatit botëror, “Football for Friendship” do të mirëpres të ri nga e gjithë bota, 211 shtete dhe regjione – duke i përfshirë ata në një seri aktivitetesh të përbashkëta inspiruese dhe evente të ndryshme për të festuar 9 virtytet esenciale njerëzore që bazohen në – miqësi, barazi, drejtësi, shëndet, paqe, përkushtim, fitore, traditë dhe nder.
Përfaqësuesi i Kosovës, Jon Latifaj, është caktuar që të jetë në Ekipin e emërtuar “Grizzly Bear”, ku në ekip do të jetë së bashku me përfaqësuesit e shteteve si Indonesia, Eritrea, Gana, Katari dhe Gyenea. Latifaj do të qëndrojë në Moskë nga data 8 qershor deri më datën 15 qershor, ku do të merr pjesë në kampin e organizuar për fëmijë dhe gjithashtu do të jetë prezent edhe në hapjen e kampionatit Botërorë “Rusia 2018” me ç ’rast edhe do të shikoj lojën e parë të këtij kampionati i cili luhet në mes të ekipit nikoqir të Rusisë ndaj Arabisë Saudite.
