Zero Pozitive Publicis is a full-service, advertising and marketing firm. Our purpose is to be the first choice marketing firm in Kosovo for brands with passion, true sense and heart. Zero Pozitive Publicis has derived from the first advertising agency in Kosovo established in 1999.
Six years later, in 2005 Zero Pozitive LLC was established to deliver comprehensive marketing communication services in Kosovo and Albania. In 2006 Zero Pozitive was accredited as The Associate Agency of the Publicis Worldwide Network. Today, Zero Pozitive Publicis is the fastest growing marketing communications firm in Kosovo.
What we do
At Zero Pozitive we believe that unbelievable can be reached. We thrive to do it again and again. We were established to create strong brands and to serve brands with character. Our aim is to deliver functionality. We do this successfully because we listen. Our creative logic lies upon realism, allowing us to deliver long standing contagious actions. We pay thorough attention to what public is saying. Our creations’ have peoples signature!
Zero Pozitive Publicis have brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in disciplines as diverse as communication strategy, integrated marketing campaigns, brand building, systems integration, B2B, CRM, advertising, media, public relations and direct marketing, we provide the combined services to ensure client’s communications are effective in all media and across all markets.
Lead the Change
Lead the Change is our mantra and is at the heart of our purpose. We all live in a world of accelerated change. You can either adapt to change, ignore it or lead it. If we want to be effective in building brands we can’t just think different, we have to think ahead. The brands and companies that succeed are those that manage, capture and create change in the world around them. At Publicis, the “Lead the Change” approach is our tool to help brands do this.
Genc Meraku (born 7th of August 1974) is one of the leading authorities within the field of Marketing and Communication in Kosovo. He is a successful businessman, investor and business advisor, proud father and a philanthropist. Genc established the biggest Marketing communication agency, Zero Pozitive Publicis, which currently employs 51 professionals and has created the biggest ad campaigns in the history of post-war Kosovo. He is also the establisher of the management group “TOK Holding“ that provides management services for various corporations in country and internationally. He was the youngest candidate in country’s recent history to run for the Mayor of Capitol, Prishtina. Genc was a Professor and Lecturer in the field of Marketing Communication and Business Development at the American University of Kosovo.
Early Life and Career
Genc was born in Peja, Kosovo. He is youngest of two children of Seniha Zeka, a former Court Administrator, and Sehit Meraku a reputable Mayor of City of Peja. Due to his parents career he moved to Pristina in 1974, where he completed his primary school. As a child, he showed abundant creativity throughout his primary and secondary education. In addition to regular schooling, he finished the Music School (piano) and English Language School. During the 90’s, as a result of the political uncertainties in Kosovo, he had to continue his education by moving from “Xhevdet Doda” college in Pristina to “II Gimazija” in Zagreb, Croatia, where he graduated. After the high school, Genc returned to Pristina and enrolled at the Faculty of Law, University of Pristina. During this period, Genc participated in the Student Protests in Pristina, on 01.10.1997, where he was injured as a result of a brutal intervention. Considering a harsh political reality in Kosovo at a time, he decided to move to United Kingdom and continue his studies at the University of Westminister, in the field of Business Studies and Services. During his studies, Genc managed to get involved with different companies in the field of Marketing and Public relations. After finishing his studies, and gaining a vast professional and personal experience in UK, he returned to Kosovo in 2000 and opened the first Marketing Communication Agency. In 2002, with the support of British Council in Prishtina, he became the Chevening Scholar and received a full scholarship for postgraduate studies at the “Hunddersfield Business University” in UK, where he graduated in 2003. In 2004 he opened the first International Marketing Communication Franchise in Kosovo, by contracting with Publicis Worldwide, thus creating the Zero Pozitive Publicis - Company which is now successfully operating for over 14 years. In 2004 Genc was also engaged as a Professor at the American University in Kosova where he lectured the course “New Venture Development” until 2005. Genc is the co-founder of the American Chamber of Commerce, where he was actively engaged in presenting Kosovo’s development capacities and investment opportunities during many conferences in New York and Washington. He was the youngest candidate in the history of post-war Kosovo to run for the Mayor of Prishtina in 2007. His campaign activities brought an innovative perspective on the clogged cities spatial planning and made a great emphasis on youth participation in politics, which in this case was purely voluntary. Currently Genc Meraku is running his successful companies in Marketing Communication and Management, actively engaged in supporting the community with various projects. Through his individual efforts as well as company’s engagement, he has organized numerous charitable events and fund raisers. It’s worth mentioning that he partakes personally in most of these events, like the one in the village of Lluka (Deçan Municipality), where he joined the initiative of family Gecaj in distributing aid to needy local population on annual basis. Genc led the project “Football for Friendship” where the Kosovo’s team participated for the first time together with 210 countries within the 5th season taking place in 2018. The Kosovo’s team participated in various activities organized by FIFA and was present at the opening of the World Football Championship in "Russia 2018". Genc is passionate about health and fitness and enjoys hiking. He has been an encouragement to his family and his colleagues in pursuing a healthier life.
As a Chairman and Owner of the Zero Pozitive Publicis, he brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in diverse disciplines such as communication strategy, integrated marketing campaigns, brand building, advertising, media, public relations and direct marketing, he developed Zero Pozitive Publicis into the biggest agency in the country that holds the only International Publicis Franchise in Kosovo. Zero Pozitive Publicis created the biggest ad campaigns in country with around 600 TV commercials, 8.000 promotional activities and 350 different events. In addition, Genc created the TOK Holding, functioning as a tailor-made Management Group, providing management services to direct investment groups in Kosovo and abroad. Its unique position in the market derives from the complete Corporate Governance structure, organized to deliver the highest international standard services and products. TOK’s business endeavors range from agriculture to renewable energy, including hospitality management and real estate.
Politics and public work
Together with Westminster Foundation for Democracy, for the National Elections 2001 in Kosovo, Genc was the coordinator of the electoral campaign for the Democratic Party of Kosovo (PDK). The campaign was acknowledged as very innovative and refreshing in its approach towards the electorate and for its demonstrated creativity vis-a-vis transitional post-war political and social environment. In 2003 he was appointed as the advisor to the Prime Minister of Kosovo, contributing to country’s development efforts in rebuilding its devastated economy. He also provided input and support in drafting the presentation of the Government of Kosova to the US Secretary of State Condoleezza Rice. He was the Alliance for the Future of Kosovo (AAK) Candidate for the elections of Mayor of Prishtina in 2007. Some of his ideas and perspectives are still being considered and implemented at present. His candidacy marked a new era in public policy approach and paved the way for many young and internationally educated candidates to pursue a career in politics. Genc was the creator and leader of the famous campaign “Me Ramushin” (eng: “With Ramush”) that brought together intellectuals, academics, celebrities and youth to support Ramush Haradinaj’s defense at the Hague Tribunal, resulting with Ramush Haradinaj being declared innocent. Meraku was the Vice President of the Board of Electronic Media in Kosovo. One of his many contributions in this role is the development and standardization of Media Buying landscape in Kosovo.
Publications and presentations
In 2008, Genc Meraku wrote a book titled “Kosova the potential”, an investigation into successful Strategic Planning context, utilizing ‘Country of Origin’ effect and ‘e-Government Strategies’, in order to enhance ‘National Advantages’ in international marketplace. He presented "Kosova Open for Business” in 2006 - project outlining economic development plans for Kosovo in Washington D.C. and New York, USA. As a part of “World Creative Forum 2004”, Genc presented the project proposal on strategic and tactical activities for creative industry development in UK and South East Europe.
Honors and Awards - Genc Meraku
In 2003, the Institute of Direct Marketing awarded Genc with the IDM Certificate (Distinction). Also, in 2003 he was awarded from the same institute with the IDM Postgraduate Award (First Prize).Genc Meraku is also a recipient of the decoration from the Multinational Brigade East US KFOR 7. Genc was acknowledged with the appreciation from the Head Office of David Blunt for organizing the “UK Open Day in Prishtina”, including the performance of James Blunt.
CHIEF FINANCIAL AND OPERATIONS OFFICER
CHIEF FINANCIAL AND OPERATIONS OFFICER
Genc has joined Zero Pozitive Publicis as a Chief Financial Officer in February 2015 where he is responsible for the Financial Management of the Agency. Prior to working at Zero Pozitive Publicis he was part of Economic Bank in Kosovo in the Marketing Department. His financial expertise was also developed through his work in "Friends Medical" in Prishtina where he was engaged in bookkeeping, and in "Mini Company Project" where he acted as a Finance Manager. Genc earned his degree in Business Administration at the HAMK University of Applied Sciences in Finland.
Driton is part of Zero Pozitive Publicis since 2006. He runs the creative department at our agency where he is constantly engaged in marketing planning and in providing integrated creative solutions for our clients. Driton is a conceptual thinker and focused designer with outstanding visual skills. Through our agency, he has lead the development of some of the biggest brands in Kosovo. He earned his degree in Graphic Design at the Faculty of Arts in Prishtina.
Driving ideas into amazing products!
Specialised Communication Services; Creative solutions, Media Services, Direct Marketing, Digital Print & Promotional Supply; allows us to devise the professional, innovative and compelling solutions that most of the communication companies are simply unable to match.
Integrated Marketing Campaign
In all of the contemporary business ontexts, integrated marketing communications are repeatedly used. The sheer complexity of brand-building across different media, and of communicating marketing messages effectively, requires skills, methods and approaches that simply can not be achieved without the integrated methods of communications.
Communications to meet the challenges of cultural diversity are a particular strength and value considering the multicultural challenges in Kosova
Zero Pozitive Publicis has created the first ever direct marketing services in Kosova and Albania, which together with international partners, provides solutions tailored to individual brands.
Zero Pozitive Publicis includes an operating team connected to the worldwide creative networks, and several regional agencies with special creative flair. The advertising team is positioned in its own way and has its own culture. The service offerings are also distinctive, meeting different client expectations to the final advertising production (TV, Print, and Interactive).
We have particular experience in the FMCG market, based on our inside understanding of brands and retailers. Our experienced creative department comes up with conceptual product design and development that include naming, branding, packaging and marketing ideas that deliver maximum appeal to the target audience.
Events / Sponsorship
In this area, Publicis Events Worldwide is a leader for international and corporate conferences, and an expert in large-scale and top-level events. Our Zero Pozitive Publicis event-management team is another of the many Groupe entities organizing targeted, high-quality events.
Zero Pozitive Publicis is the key national player in Media Buying and Consultancy which is linked to the media services giant ZenithOptimedia. It offers a full range of media buying and consultancy services to provide clients with solutions tailored to their specific needs.
Our company’s creative business is conducted by the highprofile creative team. Services span all aspects of design from initial planning of visual identity to multi layered creative architecture.
Corporate Communications / Pr
Getting the message across the narrowly targeted, diverse groups in key positions calls for specialized know-how, available from our companies. Our companies’ service offerings range from product and brand promotion to institutional and corporate communication, plus crisis communication and issues management.
Branding / Consulting
Zero Pozitive Publicis provides specialized consultancy services in brand and business strategy, well ahead of any operational decision concerning communications tools.
Digital / New Media
Creative teams within our multi door operations have the talent and experience with Interactive technology to anticipate new developments, and regularly enhance the effectives of new media communications.
Shopper Marketing / Incentives
Building Business requires a sales force motivated for effective action as well as a comprehensive approach to the retail environment, often in less conventional distribution channels. Zero Pozitive Publicis has thus developed specialized expertise to raise product and brand profiles and reinforcing the needed sense of direction. Production / Publishing Whatever the media, creativity needs to be backed by production expertise.
Post war debris, no radio, no television, no satellite communication and us face to face with it, motivated with the most human idea, to establish communication. We started as a small company with a printed figure of big elephant placed outside the terrace of my office. The elephant was the “hello”, as one of the first marketing messages, a hello to any person, initiating communication in itself.
Doni Foods merr pjesë për herë të tretë në panairin më të madh në botë të produkteve të freskëta – Fruit Logistica 2020.
“Doni Foods”, kompani lidere shqiptare në sektorin e kultivimit, distribuimit dhe eksportit të produkteve të freskëta, për vitin e tretë me radhë po merr pjesë si ekspozues në një nga panairet më të mëdha, “Fruit Logistica 2020”, ngjarje kjo kryesore në botë për tregtinë globale të produkteve të freskëta.
Panairi “Fruit Logistica”, i cili çdo vit mbledhë mesatarisht 3,200 ekspozues dhe 78,000 vizitorë, mbahet me datat 5-7 Shkurt në Berlin, ku mbledhen kompani nga e gjithë bota që veprojnë në sektorin e agrobiznesit si dhe eksportit dhe importit të produkteve të freskëta.
Ky panair është një platformë ideale që krijon mundësi vendtakimi global dhe lehtëson krijimin e kontakteve të reja, zgjerimin e partneriteteve si dhe identifikimin e blerësve potencial.
Këtë vit, një nga risitë e shumta, është se kompania Doni Foods po shfaqet me brendim të ri e cila ka kaluar nga Doni Fruits në Doni Foods. Ky ndryshim erdhi si nevojë për të përmbushur kërkesat e konsumatorëve tonë duke ofruar një gamë më të gjerë të produkteve cilësore dhe të sigurta për shëndetin e tyre. Produktet tona janë të çertifikuara me standarde ndërkombëtare nga programi i mirënjohur për sigurinë e prodhimeve bujqësore të freskëta, Global G.A.P, standard ky, i cili rritë besueshmërinë dhe sigurinë për klientët dhe konsumatorët tonë.
Gjithashtu, risi tjetër për kompaninë “Doni Foods” është dizajni inovativ i shtandit të ekspozimit në “Fruit Logistica 2020”. Të inspiruar nga slogani “Nga Natyra në Jetë”, shtandi është realizuar i tërë nga druri natyral me idenë për të sjellur frymën e fermës dhe është i tëri i mbuluar me pemë dhe perime të freskëta. Bashkëpunëtor kryesor për realizimin dhe organizimin rreth panairit si dhe për ribrendimin e kompanisë “Doni Foods” është agjencia lidere e marketingut në Kosovë “Zero Pozitive”.
Për më tepër, pjesëmarrja në këtë panair do të rrisë mundësinë e zgjerimit të kapaciteteve eksportuese – një faktor vendimtar në rritjen e kapaciteteve të kultivimit dhe prodhimit, që do të ketë ndikim direkt në krijimin e vendeve të reja të punës.
Per te festuar dhe promovuar 20 vjet te punes se USAID ne Kosove u realizuan disa murale ne qytete te ndryshme te Kosoves, duke i u dhene keshtu mundesine te rinjeve te behen pjese e tyre, se bashku me Zero Pozitive.
Cdo qytet kishte nje histori per te treguar, ndersa secilit prej tyre i shtuam me shume ngjyra.
Kampanja e 20 vjetorit te USAID ne Kosove u realizua nga Zero Pozitive Publicis.
CEO i Zero Pozitive Publicis Genc Meraku: I lumtur per edhe nje sukses tjeter te ekipit, familjes sime te madhe Zero Pozitive. Sikurse vitin e kaluar me Ledrin, pastaj me Kiden, tani me Taynen, Prishtines i dhuruam shume muzike, ritem e shume argetim.
Stafi i Zero Pozitive Publicis i udhëhequr nga Genc Meraku, duke u bazuar në thënien “Jo të gjithë ne mund të bëjmë gjëra të mëdha. Por ne të gjithë mund të bëjmë gjëra të vogla me dashuri të madhe.” – Gonxhe Bojaxhiu, kanë ndërmarrur një numër të madh të inciativave në shërbim të qytetarëve, përveq se është themelues i kompanisë më të madhe të Marketingut në Kosovë. – Zero Pozitive Publicis, është në të njejtën kohë edhe iniciues i shumë projekteve humanitare në vend.
Genc Meraku ka themeluar agjensine me te madhe te Marketingut ne Kosove Zero Pozitive Publicis, e cila ka te punesuar 51 profesioniste dhe ka krijuar kampanjat me te medha ne historine e Kosoves se pasluftes. Ai poashtu eshte themelues i grupit te menaxhimit “TOK Holding” qe mundeson sherbime te menaxhimit per bashkepunime te shumta ne vend dhe nderkombetarisht. Ai ishte kandidati me i ri per kryetar te Komunes se Prishtines. Genci ishte profesor dhe ligjerues ne fushen e Marketingut dhe Komunikimit dhe Zhvillimit Biznesor ne Universitetin Amerikan te Kosoves.
Marketingu perfshine kampanja, reklama, promocione, shitje, brendim dhe promocion online. Ky proces i mundeson publikut te njoh me afer nje brend. Brendimi i suksesshem perfshine targetimin e audiences e cila vlereson programin e marketingut te kompanise.
Reklamimi eshte nje pjese e vogel por shume e rendesishme e marketingut. Marketingu perfshin nje kombinim te mjeteve permes te cilave mund te dorezohet nje mesazh i paster audiences per produktet e kompanise. Produkti, çmimi, vendi dhe promocioni jane mjete te cilat mund te dergojne nje mesazh te paster audiences.
Lets work together on your next awesome project!
Rr.Behar Begolli, Prishtina e re, 10000 Pristina, Kosovo