Banka Ekonomike
WHEN SAVING TURNS INTO A NEW ADDRESS WITH BANKA EKONOMIKE
For this Banka Ekonomike deposit campaign, we started with a simple idea: what if putting money aside could literally open the door to a new home? Together with well-known comedian Vedat Bajrami, we turned that thought into a playful story about “where to go with all this money”, from half-serious suggestions with friends to the final, smart choice: a local bank where saving 10,000 euros doesn’t just feel safe, it also puts you in the draw for an apartment in Prishtina.
zeropozitive led the full creative direction and production, from shaping the concept and dialogue to directing each scene and crafting the final cut. The result is a light, relatable ad that mixes humour with a clear message: when you choose a trusted local bank and decide to fix your savings, you’re not just planning for the future, you might also be getting a new address.
