Dormeo Topper
FROM SLEEPLESS NIGHTS TO SIMPLE COMFORT WITH DORMEO TOPPER
For this Dormeo Topper ad, we started from a very familiar feeling: no matter where you sleep, you just can’t get comfortable. We turned that into a small, simple story about one girl and three bad sleeping spots, a couch that felt like a mistake, a tent in nature that looked better in photos than in real life, and a bed where even watching a film became difficult. We wrote the script and voice over to follow her thoughts with a bit of humour, so the audience hears exactly what they might say themselves in those moments.
From there, zeropozitive took care of the full execution: shaping the concept, planning the three locations, directing the scenes and timing the reactions so each situation feels real, not exaggerated. The turning point comes when she sees a TV ad for Dormeo Topper and decides to try it. In the final montage, we show her laying the topper on the bed, the couch and the camping mat, and this time, she finally relaxes. Our goal was clear: to show that Dormeo Topper doesn’t just belong in one perfect bedroom, but can quietly fix the uncomfortable places people already have in their everyday lives.
