ETC
WHERE HOLIDAY LISTS TURN INTO FAMILY MOMENTS AT ETC
On the ETC holiday set, we wanted everything to feel real. Real kitchen, real food on the table, a real family mood. We focused on simple things: warm light, clean shots, and small details like how someone holds a shopping list or sets the plates. Those details help the ad feel natural.
In the final film, we follow one family doing their holiday shopping at ETC. They buy fresh food, sweets, gifts, and even the Christmas tree, and with every purchase, they get a chance to win a Dacia. Then we see them at home: cooking, preparing the table, and sharing the meal together. It’s a short story about how a normal visit to ETC becomes part of their holidays.
