The Frostea ice tea ad moves fast through different moments, all connected by one cold drink. It starts on a loud summer bus, where a guy opens a can of Frostea and everyone turns their head as the “ice ice, ice tea Frostea” track kicks in. From there we jump to a skate park, a rooftop with friends, a family breakfast with ice, lemon and mint, a late-night office, and a shop where friends grab Frostea on the go. In every scene, Frostea looks and feels like a fresh break in the middle of real life.
zeropozitive shaped the full story, from the first idea to the final cut. We chose locations, planned the transitions, and used dynamic shots and close-ups to push two simple feelings: freshness and energy. The ad ends like it should, with everyone enjoying Frostea and one clear message on screen: Refresh your style.