PI&KI PASTA – WHY PICK ONE WHEN YOU CAN COOK THEM ALL?

SWEET MOMENTS, ONE PI&KI STORY

One family, three different lunch requests. Just as choosing gets complicated, the youngest daughter asks: “Why don’t we make them all?” For PI&KI, the brief was to introduce the pasta range through a warm, everyday family story, giving each favourite its place at the table.

zeropozitive handled the concept, script and full production, including casting, locations, direction, filming and lighting. Editing, colour grading and sound brought together the quick exchanges, the rush to the kitchen and the shared meal that settles it all.

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