In this ad for the insurance company Siguria, we follow two people on different paths: a young woman getting ready for a run in the city, and a man preparing his car and climbing gear before heading into the mountains. She runs through streets, tracks and hills, while he hikes, climbs, checks his map, sets up his tent and keeps moving forward. The voice-over connects their routes with one idea: every journey starts with a single step and grows as you push your own limits. In the end, they meet on a hilltop at sunset, side by side.
zeropozitive created and produced the full story for Siguria. We developed the concept of two parallel journeys, wrote the voice-over lines, selected the locations, and directed both the city and mountain scenes. From planning the action to the final edit, our goal was to show Siguria as a steady partner on the road, wherever you choose to go.