In this Top Shop ad, everyday moments stop the second Black Friday starts. A bride at the altar, a police officer on duty, a nurse with her patient and a firefighter on the scene all get the same notification on their phone: massive Top Shop offers. The bride runs in her dress, the officer and the guy he’s arresting stare at the phone together, the firefighter checks the deals, and the patient orders from bed while the TV spot plays. The message is clear and playful: with discounts up to 70% on all brands, Black Friday at Top Shop is hard to ignore, whether you shop in-store, on the website, or by phone.
zeropozitive developed and produced the whole campaign idea. We built the script around big, exaggerated situations to make the offer memorable, planned each location and character, and directed the scenes so the humour stays light while the information stays clear. From concept to final edit, our focus was to show Black Friday at Top Shop as the biggest sale moment of the year.