Behind the scenes of Viva Fresh Store’s 22-year anniversary film, the set felt less like a shoot and more like a birthday party in motion, music in every corner, dancing between takes, and the story of “22 Years Viva Fresh Store” taking shape in real time. For over two decades, Viva Fresh Store has been part of everyday life, from quick daily stops to big family milestones, and this film was created as a warm thank you to that journey.
Music icon Armend Rexhepagiqi brought the soul, while zeropozitive turned it into a visual celebration built through long days, rain-soaked dancing, singing, laughter and frames filled with rhythm, colour, warmth and love. Some ads are filmed, this one was truly felt.